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Holiday club operator Club La Costa is looking for trade partners as it launches a new business targeting mainstream holidaymakers.
The company, which runs 28 resorts in the UK, Austria, Spain, Turkey, Australia and the US, currently manages 250,000 holidays a year for its members and guests.
Now it is planning to open up its resorts to the mainstream holiday market and is looking to work with the UK travel trade to sell stays at the resorts.
Former Hoseasons chief executive Richard Carrick has been advising Club La Costa over the last few months and helped in the appointment of his former Airtours colleague Martin Andrew as commercial and distribution director for holiday sales at Club La Costa.
Andrew said: “I'm very familiar with the real estate and holiday club marketplace, as well as general holiday sales and given the quality and range of Club La Costa product, I look forward to launching it on the UK mainstream market.”
The company is expanding this year with a new resort opening in Orlando followed by another property in Turkey in 2012.
Carrick said: “Significant success has already been achieved in developing trade partnerships to sell Club La Costa's inventory to holidaymakers.
“It will be Martin's role to drive this still further, particularly with the new resorts.”
We've seen a lot of activity over the last 12 Months, where CLC is selling directly to the Public and obviously its good for them to market the Products and The Brand. However at what point does it affect the existing base of customers, who've paid a tidy sum of money in most cases, to gain exclusive access to their inventory.
I'm sure we'll be discussing this on the CLCMembers.co.uk Forums, but of course we're open to comment from anyone here!
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